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灾害事件由于其具有很强的突发性、破坏性,最考验媒体的快速反应能力,以及对灾情、舆情的引导能力。在传统媒体与新兴媒体融合的时代大潮中,重大自然灾害报道如何发挥全媒体优势,进一步扩大影响力,提升传播力?面对今年6.25这场62年来最大洪灾,兰溪广播电视台运用多种媒体手段和平台,广播电视、网站、微信公众号、手机APP等协同作战,以新手段、新视角,构建起强大的报道体系。当传统媒体的权威性
Disasters because of its strong sudden, destructive, the most test the media’s rapid response capacity, as well as disaster, public opinion guidance. In the tide of the integration of traditional media and emerging media, how can a major natural disaster report display its all-media advantage to further expand its influence and enhance its communication power? Faced with this year’s 6.25 flood in 62 years, Lanxi Radio and Television Station used various media means And platforms, radio and television, websites, WeChat public number, mobile APP and other collaborative operations, with new means and new perspectives, build a strong reporting system. When the traditional media authority