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邮轮营销实务是针对性和实践性很强的一门课程,在教学设计中应体现课程内容与职业标准的对接,在教学实施中体现教学过程与生产过程的对接,采取任务驱动模块化教学使学生树立正确的营销理念,提高销售技能与职业素质。
Cruise marketing practice is a highly targeted and practical course in the teaching design should reflect the content of the course and the docking of professional standards in the teaching implementation of the teaching process and the docking process of production to take task-driven modular teaching Students establish the correct marketing idea, improve sales skills and professional qualities.