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在个性化、碎片化的时代,单纯的功能齐备和品质的精良已无法满足国际化市场的需求,于是创新便成为全球性的话题。在一年一度中国家用电器创新成果评选的推动下,一批家电企业在激烈的市场竞争中脱颖而出,关注产品创新、管理模式创新和商业模式的创新,带领着中国家电品牌迈出国门,走向世界。
In the era of individualization and fragmentation, purely functional and sophisticated quality has been unable to meet the needs of the international market, so innovation has become a global topic. Driven by the annual selection of innovative household appliances in China, a number of home appliance enterprises emerged in the fierce market competition and focused on product innovation, management innovation and business model innovation, leading the Chinese appliance brands to take the country and to the world .