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2006年6月10日,海尔在上海体育学院正式启动了有着广泛世界意义的篮球无疆界活动。据介绍,自今年4月海尔正式成为中国第一个赞助NBA的全球家电品牌,牵手美国文化的象征性赛事后,有着高度民族责任感的海尔,迅速以实际行动为中国的篮球事业助力。海尔在上海启动的“篮球无疆界”
June 10, 2006, Haier formally launched at the Shanghai Sports Institute has a broad world of basketball borderless activities. According to reports, since April this year, Haier officially became China’s first sponsor of the NBA’s global home appliance brand, hand in hand after the symbolic race of American culture, with a high sense of national responsibility of Haier, prompt and practical action for China’s basketball help. Haier launched in Shanghai’s “Basketball Without Borders”