灵活的机制 规范的市场——澳大利亚报业广告启示录

• 作 者: 沈克 梁勤俭
• 机 构: 工人日报社,工人日报社,
• 出 处: 新闻三昧
• 发表日期: 1998年10期
• 关键词: 报业广告 时代报 一晃而过 中等发达国家 发行网络 版面内容 先锋报 发展水平 电视竞争 新闻稿件

作为一个中等发达国家。澳大利亚报业广告一年的总收入与我国全国报业广告年营业颓的总和相差无几(报纸的种类比我们少得多),其报纸广告的发展水平相对于西方发达国家来说,离我们也许要近一点,因此,许多经验和做法对国内报业同仁应该说具有更多的借鉴意义。十几天的考察一晃而过,但《墨尔本时代报》等几家澳大利亚主要英文报纸在广告经营上留给我们思考的东西却颇为可观。

As a medium-developed country. The total income of Australian newspaper ads for one year is almost the same as the sum of the annual business declines in China’s newspaper ads (the newspaper types are far less than ours), and their newspaper advertisements have a much lower level of development than the western developed countries To be more recent, therefore, many experiences and practices should be said to have more reference for domestic newspaper colleagues. A dozen days passed by, but some of the major English-language newspapers in Australia, including The Melbourne Times, left us thinking about advertising.