论文部分内容阅读
自从2004年2月25日广汽丰田发动机厂正式奠基以来,丰田与广汽合作生产佳美轿车的项目进展情况就一直受到媒体的特别关注。9月6日,据说已被“拖了”半年之久的这一项目终于尘埃落定。这一天,广州丰田汽车有限公司正式成立,2006年开始生产和销售丰田佳美系列轿车,起步规模为年产10万辆。随着广州丰田的成立,丰田在中国汽车市场的激烈竞争中又稳稳地落下了一颗有分量的棋子——广州正在成为丰田在华的又一个重要生产基地。对于一直把丰田视为竞争对手的一些跨国汽车公司来说,丰田在华的羽翼正日渐丰满,它将可能变得越来越难对付了。
Since the formal establishment of the Guangzhou Toyota Motor Factory on February 25, 2004, the progress of the project in which Toyota and GAC co-produce the Caramel has been receiving special media attention. The project, which was said to have been “dragged away” for six months on September 6, was finally settled. On this day, Guangzhou Toyota Motor Co., Ltd. was formally established. In 2006, it started production and sales of Toyota Caramel series sedans, starting at an annual output of 100,000 sets. With the founding of Toyota in Guangzhou, Toyota has steadily fallen a heavy pawn in the fierce competition in China’s auto market. Guangzhou is becoming another important Toyota production base in China. For some multinational car companies that have long regarded Toyota as their rival, Toyota’s wings in China are becoming more plump and may become increasingly harder to deal with.