论文部分内容阅读
三九集团从“三九胃泰”起家,如今,其经营范围已涉及药品、汽车、食品等各行业,三九的产品广告常见诸报刊、影视。在中央电视台播出的“九九九”冰啤酒广告,以驰骋于皑皑雪原的滑雪运动员冲击观众视野,色彩清凉宜人,再配以轻松的音乐旋律,最后以“九九九冰啤酒,四季伴君好享受”引出品牌名称。但是,也正是这最后一句广告词给整条广告带来了微妙的影响。
Sanjiu Group started from Sanjiuweitai. Now, its business scope has covered medicines, automobiles, food, and other industries. Sanjiu’s product advertisements are common in newspapers and periodicals and film and television. The “1990′′ ice beer advertisements aired on CCTV. The skier who was riding in the snowfields of the snowstorm impacted the viewer’s field of vision. The colors were cool and pleasant, accompanied by a relaxed music melody, and finally the “Junkie Beer”. , Four seasons with Jun enjoy " leads to the brand name. However, it is precisely this last sentence of advertising that has had a subtle influence on the entire advertisement.