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随着现代信息技术和通信技术的不断发展和广泛应用,新媒体正以迅雷不及掩耳之势侵入并影响着当代高职大学生的思想和生活。新媒体是相对于报纸、杂志、广播、电视等传统媒体而言的,主要包括网络媒体、手机媒体、数字电视、搜索引擎、触屏媒体、3D电影、数字杂志、数字广播等等。随着新媒体时代的快速发展和现代信息技术、通信技术的广泛应用,新媒体较之传统媒体能够更好的适应当今社会的发展,能够更好的满足当代大学生的需求。新媒体所呈现的丰富多彩、新颖独特的形式和内容,更加符合当代大学生的个性需求,新媒体已经成为当代大学生获取知识和信息的重要渠道,对他们的日常生活和学习行为带来了极大变革,同时也给高职院校的思想政治教育和学生教育管理工作带来了新的机遇和挑战。
With the continuous development and extensive application of modern information technology and communication technology, the new media are penetrating into and influencing the thinking and life of contemporary vocational college students with lightning speed. New media is relative to traditional media such as newspapers, magazines, radio and television. It mainly includes online media, mobile media, digital television, search engine, touch screen media, 3D movies, digital magazines, digital broadcasting and so on. With the rapid development of new media era and the wide application of modern information technology and communication technology, new media can better meet the needs of contemporary college students than traditional media. The colorful, novel and unique forms and contents presented by new media are more in line with the individual needs of contemporary college students. New media has become an important channel for contemporary college students to acquire knowledge and information, which has brought great impact on their daily life and learning behaviors At the same time, it also brings new opportunities and challenges to the ideological and political education and student education management in higher vocational colleges.