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找病根、不断开发新客户,江苏石油宿迁公司让40座日均销量不足5吨的双低站成功“摘帽”。随着国内成品市场的逐步放开,油品销售企业不断扩大网络开发建设,加油站数量急骤增加,一些低销低效站数量也随之增多,并成为零售管理上的短板、上量的老大难。双低站的成因很复杂,既有市场容量、行业发展、地理位置、设施条件、市场竞争等客观或历史原因,也有服务质量、用工数量、管理水平、激励政策等主观原因。2015年一季度,中国石化江苏石油宿迁公司咬定增量增效目标,主动出击找病根、找措施、找客源,为双低站治理带来转机,使40座日均销量
Looking for the root cause and continuously developing new customers, Jiangsu Petroleum Suqian Company successfully made 40 “double-low” stations with daily sales less than 5 tons. With the gradual liberalization of the domestic finished product market, oil product sales companies have continued to expand their network development and construction, the number of gas stations has increased sharply, and the number of low-yielding and low-efficiency stations has also increased. This has become a short-board and large-scale retail management. Difficult. The cause of the Shuanglong Station is very complicated. There are objective or historical reasons such as market capacity, industry development, geographical location, facilities conditions, market competition, etc., as well as subjective reasons such as service quality, employment quantity, management level, and incentive policies. In the first quarter of 2015, Sinopec Jiangsu Petroleum Suqian Corporation decided to increase incremental efficiency targets, took the initiative to seek out the root causes, find measures, and find customers to provide a turning point for the management of the double-low stations, bringing 40 daily average sales.