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商业竞争决不应异化为“道魔之争”。然而,“蒙牛”遭遇狙击的全过程却让我们看到某些利益集团是如何蔑视商业规则、践踏竞争道德、不惜触犯法律也要达到其目的。蒙牛事件的实质是一场品牌攻防战——攻讦者所针对的,无论是蒙牛的企业商誉、上市的进程,又或是其产品品质、市场拓展步骤,终极目标都是围剿、毒化蒙牛的品牌,令消费者对之产生严重的不信任感,进而逐渐依赖蒙牛竞争对手的品牌。
Business competition should not be alienated as “war of demons”. However, the whole course of the attack on “Mengniu” shows us how certain interest groups scorned commercial rules, trampled on the morality of competition, and did not hesitate to break the law and achieve their goals. Mengniu incident is the essence of a brand-offensive and defensive warfare - against those who attack, whether it is Mengniu’s business reputation, the process of listing, or its product quality, market expansion steps, the ultimate goal is to suppress, poisoning Mengniu Brand, so that consumers have a serious sense of distrust, and thus gradually rely on Mengniu competitors brand.