民企境外上市靠什么?

• 作 者: 李海峰
• 出 处: 中国海关
• 发表日期: 2015年05期
• 关键词: 卖点 市场营销策划 股票上市 民企 市场营销 国际标准 证券交易所 时间成本 企业境外上市 融资市场

在境外上市过程中,股票可以作为一种特殊的商品来看待,它也具有商品的多种属性——需要进行营销、策划、包装、推广等多方面的考虑。股票上市融资的全过程,实质上也是一种市场营销策划的过程,也要借鉴市场营销的很多方法,加以研究、推陈出新,找到最合适的卖点和优势,从而达到上市融资的目的。

In the overseas listing process, the stock can be regarded as a special commodity, it also has a variety of attributes of the product - the need for marketing, planning, packaging, promotion and many other considerations. The whole process of stock listing and financing, in essence, is also a process of marketing planning, but also learn from many methods of marketing, research, innovation, to find the most suitable selling points and advantages, so as to achieve the purpose of listing and financing.