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“冰箱产业正在探底寻求支撑,除传统一线品牌和部分外资品牌以外,部分二三线冰箱品牌生存现状令人担忧!”一提起冰箱市场,今年以来就一直低迷,没有出现过像样的行情。无论五一、还是十一黄金周,甚至包括传统冰箱旺季也不温不火,低迷一片。秋实评论认为,分析过去九个月冰箱市场整体表现,“产销持续下滑,高端转型成趋势,均价逐步走低,品牌集中度提升,淘赛汰提速,中小品牌前景堪忧”。产销持续低迷,品牌分化加速据国家统计局最新统计数据显示,2016年国内冰箱前8个月累计产生6292.8万台,累计下降1.1%,
“Refrigerator industry is looking for support in the bottom, in addition to the traditional first-line brands and some foreign brands, some second and third tier refrigerator brands worrying about the status quo! ” Mention refrigerator market, has been depressed since this year, there has been no decent market . Whether May 1, or Golden Week, or even the traditional high-season refrigerator is also tepid, sluggish. Qiushi commented that the overall performance of the refrigerator market over the past nine months, “production and marketing continued to decline, the trend of high-end transformation, the average price gradually lower, brand concentration increased, speeding out of the Amoy, medium and small brands worried about the future ”. Production and marketing continued downturn, brand differentiation accelerated According to the latest statistics from National Bureau of Statistics show that in 2016 the first eight months of domestic refrigerators cumulative 62,928,000 units, a total decrease of 1.1%