电视媒体与新媒体融合发展分析

• 作 者: 牛涛
• 机 构: 新疆维吾尔自治区吐鲁番市托克逊县文化体育广播影视局,
• 出 处: 电视指南
• 发表日期: 2017年17期
• 关键词: 媒体融合 传统电视 新媒体 电视画面 信息容量 信息密度 受众数量 新媒体时代 网络论坛 信息载体

随着我国经济的不断发展,科技实力的不断增强,社会信息密度和交流速度的不断提升,新媒体作为一种高效、便捷、便宜、信息容量高、形式多样的信息载体受到了社会的广泛认同,因此,传统电视也因为无法在高效、便捷、便宜、信息容量高、形式多样等属性上与新媒体抗衡,逐渐式微。如今,在新媒体的不断发展壮大的背景下,传统电视行业受到了很大的冲击,如何在困境中求生存,成了传统电视行业需要考虑的问题。

With the constant development of our economy, the ever-increasing strength of science and technology, and the ever-increasing social information density and communication speed, the new media has been widely recognized by the community as an efficient, convenient, cheap, highly-information-bearing and diversified information carrier Therefore, the traditional TV is also gradually declining because it can not compete with the new media in the aspects of high efficiency, convenience, cheapness, high information capacity and various forms. Nowadays, with the continuous development and growth of new media, the traditional TV industry has been greatly challenged. How to survive in the difficult times has become a problem to be considered by the traditional TV industry.