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我国零售业的全方位对外开放意味着在零售领域的竞争将更加激烈。我国本土零售商业企业不仅要面对国内同行的竞争,而且要面对实力强大的外资零售巨头的竞争。在非价格竞争策略对零售业越显重要的当今,差别化经营是我国同业态零售商业企业的竞争合作策略,因为它既为零售企业赢得了竞争,也避免了竞争,为同业态的其他企业提供了生存和发展的机会,真正达到合作共嬴的目的。
The full opening up of China’s retail industry means that the competition in the retail area will become more intense. China’s domestic retail business enterprises not only to face the competition of domestic counterparts, but also to face the powerful foreign retail giant competition. In today’s non-competitive price strategy is more important to the retail business, differential management is China’s retail business with the industry’s competitive cooperation strategy because it not only won the retail business competition, but also to avoid competition for other businesses in the same industry Provided opportunities for survival and development and truly achieved the goal of cooperation.