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企业亟待寻找新的策略出路,在艰难的市场环境下扭转全年盈利表现。传统的定价策略值得审视,突破固化做法挖掘盈利提升潜力2015年转眼过半,汽车行业暗流涌动、前路艰难。一边是产能过剩、库存高企,一边是零售价格折扣不断下探、销量增速仍持续放缓。下半年调整措施如果不能尽快奏效,汽车企业有可能面临近5~10年来最差的盈利业绩。现在的问题在于,不论是祭出“官降”大招,还是松动调低年度目标,将经销商考核返利周期缩短到季度,还是厂家投入模糊补贴经销商亏损等等,一系列应对措施至今未能扭转市场减速势头。企业亟待寻找新的策略出路,在艰难的市场环境下扭转全年盈利表现。
Enterprises urgently need to find a new strategic way to reverse their full-year profit performance under difficult market conditions. The traditional pricing strategy is worth examining. Breaking the Cure Potential to Improve Profitability In 2015, a half-blink of an eye, the undercurrent in the automotive industry surged forward and the road ahead was difficult. One side is overcapacity, high inventories, while the retail price discount continued to drop, sales growth continued to slow down. If the second half of the adjustment measures can not be effective as soon as possible, auto companies may face the worst profit performance in the past 5-10 years. The question now is, whether it is resorted to “official drop ” big move, or loose to reduce the annual target, the dealer examination rebate cycle shortened to quarter, or manufacturers to subsidize the loss of subsidies, etc., a series of countermeasures So far failed to reverse the momentum of market deceleration. Enterprises urgently need to find a new strategic way to reverse their full-year profit performance under difficult market conditions.