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从会展、会展业、会展经济的概念入手,区分了三个名词的不同之处,并说明了会展业对发展经济所起的重要作用。进而分析了牡丹江市发展会展业的有利条件和存在的不足和差距,提出了牡丹江市发展会展业的对策和建议。指出,要从不断提升会展业的基础条件,加快市场化建设步伐,加快会展经济的规模化、品牌化、产业化,把办展、办会、办节结合起来这样几个方面来发展会展经济。
Starting from the concepts of convention and exhibition industry, convention and exhibition industry and convention and exhibition economy, the paper differentiates the differences between the three nouns and illustrates the important role played by the exhibition industry in economic development. Then it analyzes the advantageous conditions and the existing shortages and gaps in the development of MICE industry in Mudanjiang and puts forward the countermeasures and suggestions for MICE development in Mudanjiang. It points out that it is necessary to develop convention and exhibition economy from the aspects of constantly upgrading the basic conditions of convention and exhibition industry, accelerating the pace of market-oriented construction, speeding up the scale, branding and industrialization of convention and exhibition economy, .