论文部分内容阅读
与新兴媒体融合发展,是广播电视媒体革新图存、赢得未来的大势所趋和必由之路。作为浙江广电集团的第一主力,浙江卫视在积极投身集团新媒体平台建设的同时,将与新媒体的创新融合,视作践行使命、革新跨越、壮大前行的路径要义,对一个主流电视频道如何在与新媒体融合中添活力、谋发展,进行了卓有成效的探索。在实践中,浙江卫视逐步形成了“以我为主、内容为王、用户体验、竞合创新”的媒体融合策略方法,从实际出
The integration and development with emerging media are the major trend and the only way to win the future of radio and television media. As the first main force of Zhejiang Radio and Television Group, while Zhejiang Satellite TV is actively involved in the construction of the Group’s new media platform, it will integrate with the innovation of new media as an essential part of practicing its mission, innovating its leapfrogging and expanding its front line, Channel how to add new vitality in the integration of media, and seek development, conducted fruitful exploration. In practice, Zhejiang Satellite TV gradually formed a media convergence strategy of “focusing on me, content is king, user experience, competing and innovating”, and from the actual