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电视媒体的竞争与发展,形成了“央视——省级台——城市台”的三足鼎立,在这场没有硝烟的媒体博杀中,省级台穷则思变,优势推广便成为媒体重要的生存和发展策略。在这火热的媒介推广现象下,客户不禁要问:省级台真能提供良好的盈利平台吗?客户又应该如何以合理的广告投放来获得更多的利润?在2003年7月30日,题为“夺宝奇兵”的2003年下半年优势媒体推广暨招商会在成都皇冠假日酒店举行,这是对客户疑问的最好注解,也是四川电视台在2003年再次推出的营销大手笔:本次招商会
The competition and development of the television media has formed the tripartite confrontation of “CCTV - Provincial-level Taiwan - Urban Taiwan”. In this media-free massacre of the non-smuggling, the provincial-level Tai poor is changing its mind and the promotion of advantages becomes the important media Survival and development strategy. In this fiery media promotion phenomenon, the customer can not help but ask: Provincial Taiwan really can provide a good profit platform? How customers should be a reasonable advertising to get more profits? On July 30, 2003, the title In 2003, the Advantage Media Promotion and Investment Promotion held as “Indiana Jones” was held in Crowne Plaza Chengdu. This is the best comment on customer’s question and also the marketing masterpiece re-launched by Sichuan TV Station in 2003: