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记者肩负着传递信息、沟通上下的责任,对于保障社会的高效有序运转起着重要的作用。当然,要履行好这一社会责任,记者需要具备较高的职业素养。以往,业界常说,记者要做社会活动家、记者要想总理所想的事、记者要顶天立地……但是,在新的传播环境下,记者仅仅做到这些是远远不够的,还要确立新的职业认知和受众观,提高法律素养、理论素养、思想素养,有的记者还要学会一些新的传播技术,如无人机、H5、直播等。
The reporter shoulders the responsibility of transmitting information and communicating from top to bottom and plays an important role in ensuring the efficient and orderly operation of the society. Of course, to fulfill this social responsibility, journalists need to have a higher vocational level. In the past, the industry often said that journalists should act as social activists and journalists want the premier to think about things to be top-notch. However, in the new environment of communications, it is far from enough for reporters to do these things. It is also necessary to establish New professional cognition and audience view, improve legal literacy, theoretical literacy, ideological literacy, and some journalists also learn some new communication technologies, such as UAV, H5, live broadcast.