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一位白手起家,如今已经是全球10大华人富豪的企业家,曾经这样介绍他的成功经营之道:做生意其实是一件非常简单的事情,“找到你的客户,提供让他满意的服务,然后等着大把的钞票进帐”。由此可见,客户关系管理是企业经营的核心问题之一。那么怎样才能发现和准确把握客户的需求?怎样用更低的成本提供客户满意的服务?客户关系管理(CRM)就是答案之一。
A self-made, now is the world’s 10 Chinese billionaire entrepreneurs, once introduced his successful business: doing business is actually a very simple matter, “find your customers, to provide him with satisfactory service, Then waiting for a lot of money into the account. ” This shows that customer relationship management is one of the core issues of business operations. So how can we find and accurately grasp the needs of customers? How to provide customer satisfaction with lower cost of service? Customer Relationship Management (CRM) is one of the answers.