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当下中国汽车设计之情形与20余年前的日本颇为相似,本土品牌能否破局,山田敦彦的经历和思考值得借鉴没有人能够忽视近几年来中国汽车设计的进步,但是另一个问题也相伴出现。中国汽车正在跻人以欧美为代表的世界主流设计风格,其中的佼佼者也足以与合资车型比肩,但在这个过程中,“中国元素”话题被再次提上日程。当然,此中国元素并非指曾经风靡一时的、运用各种古代创意粉饰汽车,使之完全脱离汽车造型的一般规律,而是指如何让本土品牌表现出更多的中国特点。关于这个问题的争论,大致可分为两种观点:其一,无需刻意强
The current situation of China’s automobile design is quite similar to that of Japan more than 20 years ago. Whether local brands can break the law or not, and Yamada’s experience and thinking worth learning from can not neglect the progress of China’s automobile design in recent years. However, another problem has accompanied . Chinese cars are among the mainstream design styles in the world represented by Europe and the United States. The outstanding ones among them are enough to compete with the joint venture models. However, in the process, the topic of “Chinese elements” was put on the agenda again. Of course, this Chinese element does not mean that it was all the rage. Using a variety of ancient ideas to whitewash a car completely out of the ordinary laws of car styling means how to make local brands show more Chinese characteristics. Arguments on this issue can be broadly divided into two perspectives: First, there is no need to be deliberately strong