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诚信对于媒体至关重要,它是媒体公信力的基石。如果媒体说的话言不由衷,或者话语与人们生活常识相悖,就没有诚信可言。
Honesty is crucial to the media and is the cornerstone of the credibility of the media. If the media does not mean what it says or if discourse runs counter to common sense in people’s lives, there will be no credibility at all.