浅析网络经济时代市场营销策略的转变

• 作 者: 方勇淇
• 机 构: 沈阳师范大学,
• 出 处: 明日风尚
• 发表日期: 2017年05期
• 关键词: 销售渠道 激烈化 消费方式 消费观念 竞争能力 营销企业 营销平台 营销效率 营销效果 营销成本

随着社会的发展和科学的进步,网络经济时代逐渐到来,其不仅改变了人们的消费观念和消费方式,也使得社会各企业之间的竞争日趋激烈化。在这种环境下企业市场营销策略的转变是必然的趋势,也是适应以后社会发展的必然选择。因此,社会各企业应该紧紧抓住网络经济发展的步伐,转变市场营销的理念、方法,积极拓展网络销售渠道,以此来推动企业市场营销策略的顺利转变。

With the development of society and scientific progress, the era of network economy is gradually coming. It not only changes people’s consumption concept and consumption pattern, but also intensifies the competition among various social enterprises. In this environment, the change of marketing strategy is an inevitable trend and the inevitable choice to adapt to future social development. Therefore, all social enterprises should seize the pace of network economic development, change the concept of marketing, methods, and actively expand the network sales channels, in order to promote the smooth transition of marketing strategy.