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去年,西欧汽车销售量达1300万辆,比前年增长4.6%。西欧的几乎所有汽车制造公司都满负荷地生产,获利颇丰。就连5年前还深陷危机之中的法国雷诺汽车公司去年赢利也达创纪录的14亿美元。看上去西欧汽车市场一派繁荣。在繁荣后面,竞争更趋激烈。西欧是汽车工业发达地区,在相当长时期内,西欧汽车的生产和出口均占世界首位。但近年来,由于西欧汽车市场基本饱和,加上日本和美国汽车的强有力竞争,汽车战在西欧市场上越演越烈。由于利率的上涨和需求的停滞,预计今年西欧汽车销售量将下降5％,1990年可能下降10％。1992年欧洲共同体建立大统一市场之后,各成员国就必须按规定降低贸易壁垒,允许进口更多的非成
Last year, car sales in Western Europe reached 13 million units, an increase of 4.6% over the previous year. Almost all of the carmakers in Western Europe are producing at full capacity and profitable. Even Renault, a French company that was in deep trouble five years ago, hit a record 1.4 billion U.S. dollars last year. Looks like the Western European car market is booming. Behind prosperity, competition is fiercer. Western Europe is a developed area of automobile industry. For a long period of time, the production and export of vehicles in Western Europe accounted for the first place in the world. However, in recent years, due to the basic saturation of the Western European auto market, coupled with the strong competition of Japanese and American cars, the car war intensified in the Western European market. Due to rising interest rates and the stagnation of demand, car sales in Western Europe are expected to decline by 5% this year and by 10% in 1990. After the European Community established a large unified market in 1992, all member states must reduce trade barriers as required and allow more non-import