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本文主要阐述了增强学生市场营销实践能力的紧迫性、高职市场营销专业实践教学存在的问题分析以及高职市场营销专业实践教学创新的分析,以期能够为促进市场营销实践教学的创新提供借鉴。
This article mainly expounds the urgency of enhancing students’ marketing practice ability, the existing problems of practical teaching in higher vocational marketing and the analysis of practical teaching innovation in higher vocational marketing, so as to provide reference for promoting the innovation of marketing practical teaching.