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随着移动互联网络的发展和电子商务市场的成熟,越来越多人的生活方式从线下购物转变为网络购物,但用户在网购过程中只能通过视觉元素的引导形成对商品的主观判断,用户对商品的购买决策基本上受视觉元素影响很大,用户的网购意愿可以通过合理的视觉流向增加。本文旨在通过对电商网页界面视觉流向的研究,探析视觉流向的设计方法,使其能更好地表达设计意图,最大限度地实现视觉营销的目的。
With the development of the mobile Internet and the maturity of the e-commerce market, more and more people’s lifestyles have changed from online shopping to online shopping. However, users can only form subjective judgments on goods through the guidance of visual elements during the online shopping process , The user’s purchase decision of the product is largely influenced by the visual elements, and the user’s online shopping intention can be increased by a reasonable visual flow. The purpose of this paper is to study the visual flow direction of e-commerce website through the research on visual flow direction so that it can better express its design intent and maximize the purpose of visual marketing.