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当今社会的市场经济使商品功能质量高度一致,在这样激烈的竞争下,企业要想从中获得利润的最大化,除考虑降低成本外,就是要研究销售渠道。对市场营销渠道的有效管理,就找到了企业发展的命脉。完善牢固的销售渠道会为企业减少运作成本,从而实现更大的利润空间。本文从市场营销渠道的概念、功能、管理的作用、内容、设计、管理中存在的问题及解决途径等几个方面作简单论述。
In today’s society, the market economy is highly consistent with the functional quality of goods. Under such fierce competition, enterprises want to maximize profit from them. In addition to reducing costs, they must study sales channels. The effective management of marketing channels, to find the lifeblood of business development. Improve the sound sales channels for businesses to reduce operating costs, so as to achieve greater profit margins. This article briefly discusses the concept, function, the role of management, the content, the problems existing in the design and management of the marketing channel and the ways to solve the problem.