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1979年12月,中央电视台播出了第一则商业广告,从此,广告以不可阻挡之势,进入了中国人的生活。广告的基本使命是向消费者传递准确的商品和服务信息,广告的首要前提就是真实性。不过在现实生活中,一些虚假广告成了中国社会的一大公害。食品、药品、保健品、化妆品等商品直接关系着人们的健康,这类商品社会需求量大,利润也高。所以,这些商品的广告数量在各类广告中占了绝对优势,然而
In December 1979, CCTV broadcast the first commercial advertisement. From then on, the advertisement entered the Chinese life with an irresistible trend. The basic mission of advertising is to deliver accurate consumer goods and services information, the premise of advertising is the authenticity. However, in real life, some fake advertisements have become a major public hazard in Chinese society. Food, medicine, health products, cosmetics and other commodities directly related to people’s health, such goods in large quantities of society, profits are high. Therefore, the number of advertisements for these products has an absolute advantage in various types of advertisements, however