论文部分内容阅读
美是人与人之间的微笑;美是人与自然的和谐;美是悠扬动听的乐章。美指“某一事物引起人们愉悦情感地一种属性”。汉字“美”是由“羊”和“大”组成,有味道鲜美的含义,由此而延伸出其它美的含义。美的基本形态是艺术美和现实美。其中现实美包括:自然美、社会美、教育美。视觉传达设计又称“视觉信息传达设计”“视觉形象推广设计”“视觉观念传播设计”等。在现代视觉传达设计中,时时流露出传统的美学观的影响,视觉传达设计也是人类的一种审美创造活动。现实生活中,传统美学在视觉传达设计领域的影响和应用已经更加细致、广泛。
Beauty is the smile between people; beauty is the harmony between man and nature; beauty is melodious and moving. The United States refers to “a thing that causes people to enjoy the emotion of a property ”. The Chinese character “beauty ” is composed of “sheep ” and “big ” and has the meaning of delicious taste, thus extending other meanings of beauty. The basic form of beauty is beauty of art and reality. The real beauty includes: natural beauty, social beauty, educational beauty. Visual Communication Design, also known as “Visual Communication Design ” “visual image promotion design ” “visual concept communication design ” and so on. In the design of modern visual communication, the influence of the traditional aesthetic concept is always revealed, and visual communication design is also an aesthetic creation activity of mankind. In real life, the influence and application of traditional aesthetics in the field of visual communication design have been more detailed and extensive.