论文部分内容阅读
每一位经理人都应具有自己的危机处理计划和危机沟通策略。然而,去年9月11日恐怖分子对美国的袭击却表现为一种经理人闻所未闻的危机形式。我曾有幸与几家办公地点就在世贸中心或其附近的公司的高级经理和国内其他企业领导人谈及“9·11”事件。他们的经历告诉我们:内部沟通在危机处理中具有重要意义。以下就是我们可以从他们的故事中汲取的几点教训。
Every manager should have their own crisis management plan and crisis communication strategy. However, the terrorist attacks on the United States on September 11 last year showed a form of crisis unheard of by managers. I was fortunate enough to talk to senior managers and other domestic business leaders of several offices at or near the World Trade Center about the September 11 incident. Their experience tells us: Internal communication is of great importance in crisis management. Here are some lessons we can learn from their stories.