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本文从“产教融合”的概念与内涵出发,结合目前传媒院校“转型转设”的实际情况,提出在传媒产业链背景下构建“产教融合”的课程体系,培养视觉传达设计专业学生成为综合素质高、就业能力强的应用型人才,实现传媒院校视觉传达设计专业发展方向的转型,结合高校开展产教合作的模式有利于传媒产业创新成果有效转化,更好的推进具有行业特色的传媒院校更好的发展。
Based on the concept and connotation of “integration of teaching and learning”, this paper proposes a curriculum system of “integration of teaching and learning” in the context of media industry chain, combining with the actual situation of “transformation and transfer” Training Visual Communication Design Students to Become Applied Talents with High Quality and Strong Employment Ability to Realize the Transformation of Visual Communication Design Major in Media Universities and to Promote the Effective Transformation of Innovative Achievements in the Media Industry by Combining the Mode of Cooperation between Industry and Education Promote better development of media institutions with industry characteristics.