论文部分内容阅读
本土革命在一个拥挤的中国办公楼等待缓慢升降的电梯时,江南春突然有了一个关于广告的创意。所有在电梯间等候的人们,这些中国新中产阶层的成员,形成了暂时可以被抓住而又没有东西可看的受众。今天,刚刚过去了5年,江南春创立的分众传媒已经成为全中国范围的媒体巨头。其收入接近中国传统媒体巨头中央电视台广告总收入的20%。摩根士丹利报告说,分众传媒占有该领域95%的市场份额,每年收入增长170%,由于广告客户珍视
When the local revolution in a crowded Chinese office waiting for a slow elevator, Jiang Nanchun suddenly had a creative idea about advertising. All those waiting in elevators, members of these new Chinese middle classes, form an audience that can be grasped for a moment and have nothing to see. Today, just over five years have passed since Jiang Nanchun founded Focus Media and has become the media giants in China. Its revenue is close to 20% of the total advertising revenue of China’s traditional media giant CCTV. Morgan Stanley reports that Focus Media has a 95% market share in the field with an annual revenue growth of 170%. As advertisers value