论文部分内容阅读
随着我国社会经济的进步,计算机以及网络等技术得到相应的提高。同时新媒体时代的出现,冲击着传统的媒体,并对不同的行业以及人们的生活带来很大的变化。尤其在此环境下,广播行业需要与新媒体相融合,开拓新的发展策略。本文基于新媒体这一大背景下,分析广播的发展现状以及发展趋势,并探讨新媒体时代广播的发展策略。
With the social and economic progress in our country, technologies such as computers and networks have been correspondingly improved. At the same time, the advent of the new media era has hit the traditional media and has brought great changes to different industries and people’s lives. Especially in this environment, the broadcasting industry needs to integrate with new media and explore new development strategies. Based on the background of new media, this article analyzes the status quo and development trend of broadcasting, and discusses the development strategy of broadcasting in the new media era.