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当今市场经济下，几乎没有无竞争的领域，没有无竞争的市场，也没有不面向市场的竞争，这已成为市场经济的铁律。近几年，更多的中国企业家尤其是民营企业家认识到，仅靠自身的功力已无法适应市场竞争，迫切需要借助“外脑”。同时、中国即将“入世”，国外的咨询策划企业对中国市场的长驱直入，留给国内咨询策划业的生存空间已明显减少。复杂多变的市场较量。呼唤更多道高谋深的策划。 本文从这年无数的策划案中选取十个典型案例，其中既有成功者，也有失败者。目的是想说明：策划不是万能的，但没有策划是万万不行的。企业若想谋求长远发展，就应该与策划结盟，与策划同行。咨询策划业的成熟来自于对全球咨询策划业的领悟和对中国咨询策划业的深层把握。
In today's market economy, there is almost no non-competition area, there is no non-competitive market, there is no non-market-oriented competition, which has become the iron law of the market economy. In recent years, more Chinese entrepreneurs, especially private entrepreneurs, have realized that it is no longer necessary to rely solely on “external brains” for their own skill alone to adapt to market competition. In the meantime, China is about to enter the WTO. Foreign consulting firms planning to expand their businesses in the Chinese market have significantly reduced their living space for domestic consulting and planning industries. Complex and volatile market contest. Call for more planning profiteering. This article from this year's countless planning case selected ten typical cases, including both successful and unsuccessful. The purpose is to explain: planning is not a panacea, but no planning is absolutely impossible. If enterprises want to seek long-term development, they should alliance with planning and planning counterparts. The maturity of the consulting planning industry comes from the comprehension of the global consulting planning industry and the deep understanding of China's consulting and planning industry.