拥有品牌才能拥有市场

• 作 者: 江浩
• 出 处: 中国邮政
• 发表日期: 2005年10期
• 关键词: 品牌才能 业务品牌 品牌策略 现代市场营销 市场主导地位 莱特 品牌竞争时代 一句话 市场竞争 现代

现代市场经济的发展表明,如今市场已进入品牌竞争时代,品牌在现代市场营销和竞争中发挥着越来越重要的作用。正如美国著名品牌策略专家莱瑞莱特所言:“拥有市场比拥有工厂更重要,而拥有市场的惟一办法就是拥有占市场主导地位的品牌。”邮政代理业务与传统业务的区别在于,其开办

The development of modern market economy shows that now the market has entered the era of brand competition, the brand plays an increasingly important role in modern marketing and competition. As Larry Wright, a famous American brand strategist, put it: “Having a market is more important than owning a factory and the only way to own a market is to have a market-leading brand.” The difference between a postal agency business and a traditional business is that it opens