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1.鲁珀特·默多克,新闻巨擘——默多克对国际各种事物怀有空前的兴趣,这使他不容受到忽视。他不仅在世界各地举办体育比赛,而且拥有用来参加这些比赛的球队,并通过其拥有的新闻媒体说服人们观看比赛。默多克通过其遍布美国、欧洲和亚洲电视网络,以及与著名因特网网站雅虎合作,牢牢地控制着体育转播活动。 2.泽普·布拉特,国际足联主席——布拉特的权力主要源自国际足联对足球这项世界上规模最大的体育运动的管理。其电视观众人数大约是观看奥运会的电视观众总数的两倍。国际足联总共拥有203名成员。随着2002年世界杯赛在日本和韩国举行,国际足联还将拓展尚未开发的亚洲市场。
1. Rupert Murdoch, news giants - Murdoch has an unprecedented interest in all kinds of international things, which should not be overlooked. He not only organizes sporting events around the world, but also has the teams he uses to play these games and persuade people to watch the game through his own news media. Murdoch firmly controls sports broadcasts through its network of television throughout the United States, Europe and Asia, and with Yahoo, the well-known Internet site. 2. Zepp Bratt, president of FIFA - Blatter’s power comes largely from FIFA’s management of football, the world’s largest sport. The number of television viewers is about twice the total number of television viewers watching the Olympics. FIFA has a total of 203 members. With the 2002 World Cup held in Japan and South Korea, FIFA will also expand the untapped Asian market.