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据透露,即将出台的《中国汽车产业发展政策》制订了,到2010年我国要成为世界主要汽车生产国,汽车产品要满足国内市场大部分需求并积极参与国际竞争,批量进入国际市场的目标。而且国内汽车企业要加强品牌意识,实施自主品牌经营战略,力争在2010年形成若干国际著名汽车、零部件企业和产品品牌。有这样大背景下,作为一家大型汽车集团公司,陕西汽车集团有限责任公司,如何调整战略定位?考察这样的一家成功国有汽车大公司,对中国汽车业发展是很有意义的。
According to reports, the forthcoming “China’s automobile industry development policy” was enacted. By 2010 China will become the world’s major automobile producer. Automotive products must meet most of the needs of the domestic market and actively participate in international competitions and enter the international market in batches. And domestic auto companies should strengthen brand awareness and implement their own brand management strategy, and strive to form a number of internationally renowned automotive, parts companies and product brands in 2010. With such a background, as a large automobile group, Shaanxi Automobile Group Co., Ltd., how to adjust the strategic positioning? To examine such a successful large state-owned automobile companies, the development of China’s automobile industry is of great significance.