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当前消费市场上,各种奶制品品牌琳琅满目,奶制品广告宣传层出不穷,仅凭传统单一的,就商品本身进行宣传早已不能吸引消费者的关注和参与。如何在众多同品牌产品竞争中更胜一筹,是广告主更为关心的内容。近年来,随着传统电视广告向网络新媒体广告的转移,越来越多的广告主开始在新媒体上投放品牌广告,进行具有互动式的产品营销。
The current consumer market, a variety of dairy products, dazzling array of dairy products advertising, just a single traditional, the publicity of the product itself has long been unable to attract the attention and participation of consumers. How to compete with many of the same brand products, advertisers are more concerned about the content. In recent years, with the transfer of traditional television advertisements to online new media advertisements, more and more advertisers have begun to advertise brand advertisements on new media for interactive product marketing.