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去年以来,全球经济低迷、国内经济也呈放缓态势,国内外大小企业纷纷缩减广告预算;移动互联网的爆发给传媒行业带来颠覆性的变革,报纸广告的奶酪越来越小;十八大后,八项规定等一系列禁令的出台,政府、事业单位和国有企业大幅缩减经费开支,在宣传推广上的投入费用大幅降低。在这样的严峻形势下,报纸广告受到了前所未有的冲击,令报业广告同仁深感危机。报纸广告下滑的一个最根本原因是在这样一个信息时代,大部分报纸媒
Since last year, the global economic downturn, the domestic economy has also slowed down, large and small enterprises have reduced advertising budgets at home and abroad; the outbreak of the mobile Internet has brought disruptive changes in the media industry, newspapers, advertising smaller and smaller cheese; After the introduction of a series of prohibitions such as the eight provisions, the government, public institutions and state-owned enterprises drastically reduced their expenditures and drastically reduced their investment in publicity and promotion. In such a grim situation, newspapers and advertisements have been hit harder than ever before, leaving newspapers and advertising colleagues in deep crisis. One of the most fundamental reasons for the decline in newspaper advertising is that in such an information age, most newspaper media