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新技术的发展对传统媒体来说既是挑战又是机遇。本文以湖南卫视的《我是歌手》为例,通过分析手机应用和电视媒体之间的互动,探讨电视媒体在盈利过程中的创新形式。
The development of new technologies is both a challenge and an opportunity for traditional media. Taking Hunan Satellite TV’s “I am a Singer” as an example, this article explores the innovative forms of TV media in the process of making profits by analyzing the interaction between mobile phone applications and television media.