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海尔有“大鸟” 据业内人士介绍,海尔集团总部有一个产品展览室。这个展览室并不是对任何人都开放的,对那些同行业中看一眼就能悟出点儿门道的内行,绝对谢绝参观。 何以如此?因为这里展览的不只是他们已上市的产品,还有一些他们已经研制出来并具备了生产能力却还不打算马上投产的新产品样机。何时投产,连他们自己也说不准,兴许明天,兴许明年、后年、大后年,也兴许永远不投产。这完全取决于市场明天、明年、后年、大后年乃至若干年后的变化情况。但不管以后市场怎样,这里都像手术室里的器械台一样,市场需要什么,适合的产品马上就能拿出来。
Haier has a “big bird” According to industry sources, Haier Group headquarters has a product exhibition room. This exhibition room is not open to anyone. For those insiders in the same industry who can see a little at a glance, they absolutely decline to visit. Why? Because it is not only the products that they have listed on the market, but also some new product prototypes that they have developed and have production capacity that they do not plan to start production immediately. When they are put into production, even they themselves cannot be allowed to say that they may be tomorrow, and that they may not be put into production for the next year, the year after that, or the year after that. This depends entirely on changes in the market tomorrow, next year, next year, year after year and even several years later. But no matter what the future market is like, here is the same as the instrument table in the operating room. What the market needs, the right product will be available immediately.