论文部分内容阅读
本文从当今创意产业的大语境出发,强调必须重视发掘平面设计所具有的潜在优势。作为“信息设计”和“视觉传达”的平面设计,可充分通过创造信息的传达价值与体验,在创意产业中发挥重要的作用,并辐射影响其它设计形态;很多设计实例业已展现出平面设计所蕴藏的创意能量。在这样的背景下,基于这样的任务,更需要反思包豪斯旧观念对“装饰”和对平面设计的束缚。
Starting from the current context of creative industries, this article emphasizes the importance of exploring the potential advantages of graphic design. As a graphic design of “information design” and “visual communication”, it can play an important role in the creative industry by creating the value and experience of information transmission and radiating the influence of other design patterns. Many design examples have shown that graphic design institute The creative energy reserves. In this context, based on such a task, it is even more necessary to reflect on the old concept of Bauhaus on the “decoration” and the constraints on graphic design.