通往成功的捷径

• 作 者: 李光斗
• 机 构: 华盛智业·李光斗品牌营销机构,
• 出 处: 纺织服装周刊
• 发表日期: 2012年26期

事件营销集新闻效应、广告效应、公共关系、形象传播、客户关系于一体,就像一块企业进入消费者视野的敲门砖,又像一个高倍扩音器,帮助企业用更低廉的费用赢得消费者的注意。如今,事件营销已经成为企业的一种重要营销方式,大企业通过事件营销保持品牌的持续影响,而小企业通过事件营销,避免自己与大企业在正面碰撞中的劣势,借巧力实现自己的品牌升位。简言之,不论中外,不管大小,企业都想整出点“事”。因为,事件营销就像哈利·波特手中的魔法棒,具有化腐朽为神奇的能量。

Event marketing sets news effects, advertising effects, public relations, image communication, customer relationships in one, like a piece of business into the consumer’s horizons, as a high magnification amplifier to help businesses win consumers with lower costs note. Nowadays, event marketing has become an important marketing method for enterprises. While large enterprises maintain the lasting influence of their brands through event marketing, small businesses can avoid their inferiority in frontal collision with large enterprises through event marketing, Brand rise. In short, no matter at home and abroad, regardless of size, companies want to make a point out of “things.” Because event marketing is like the magic wand in Harry Potter’s hand, it has the power to decay magically.