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一、服装品牌附加值在服装陈列设计中的具体体现品牌定位是品牌建设的基础,是品牌经营成功的前提,它的最终目标是实现产品销售,是企业将自己的产品推向市场,塑造自己的品牌形象,经过精心设计策划,将其融入消费者的购买意识和购买过程中,以争取目标消费者的认同,从而形成确切的市场定位。成功的品牌定位能够使企业建立良好的声誉,增强品牌竞争力,赢得消费者的青睐。
First, clothing brand value-added in the clothing display design of a specific embodiment of brand positioning is the basis for brand building, brand management is the prerequisite for success, its ultimate goal is to achieve product sales, is to market their own products, create their own The brand image, after careful planning and planning, will be integrated into the consumer’s purchase awareness and purchase process, in order to win the recognition of the target consumer, so as to form the exact market position. Successful brand positioning enables enterprises to establish a good reputation, enhance brand competitiveness, winning the favor of consumers.