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企业文化是企业在生存与发展中所形成的物质财富和精神财富的总和,是企业的意识形态,是以物质为载体的精神现象。只有先进的企业文化才能演变出凝聚力、向心力,才能出战斗力、竞争力。企业文化建设是一门学问,也是一门艺术,应从“少数”带动“全体”、注重“以人为本”、倡导“学习贯彻”、坚持“不断创新”、坚守“诚实信用”、推崇“团结合作”等方面入手建设先进的保险企业文化。
Corporate culture is the sum of material wealth and spiritual wealth formed by enterprises in their survival and development. They are the ideology of enterprises and the spiritual phenomenon based on material. Only an advanced corporate culture can evolve its cohesion and centripetal force in order to achieve its combat effectiveness and competitiveness. The construction of enterprise culture is a kind of knowledge and art. It should be led by “minorities ” and “all ”, pay attention to “people-oriented ”, advocate “study and implement ”, insist “innovate ”Honest and Credit “, respected ”unity and cooperation " and other aspects of building advanced insurance corporate culture.