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文章以市场营销活动为指导,分析选择正确的营销观念对企业营销活动的重要性,并指出市场经济环境下企业市场营销活动存在的不足,提出可操作性较强的项目化管理措施。
Based on the marketing activities, the article analyzes the importance of choosing the right marketing concept to the marketing activities of enterprises and points out the problems existing in the marketing activities of enterprises in the market economy environment and puts forward the operable project management measures.