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谈今日美国广告——“以奇制胜”●李卫东如今,只要你打开美国的电视屏幕,总会出现一些出人意料的商业广告画面:一名衣冠楚楚的男子手持一罐可乐,骑着一头舵鸟得意洋洋地穿过一家百货商场;一位白领丽人驾驶着新款的奔驰车横冲直撞;鸡蛋上抹上某种品牌的生发剂后竟然...
Talking about Today’s U.S. Advertising - “Oddly Winning” ● Weidong Li Nowadays, when you open a U.S. television screen, there are always some unexpected commercials: a well-dressed man holding a can of cola and riding a rudderbird proudly Through a department store; a white-collar beauty driving a new Mercedes Benz rampage; eggs coated with a brand of hair growth even after ...