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“状元秀”姚明登陆美利坚,掀起前所未有的冲击波。从全美著名体育杂志《体育画报》的封面、包括《今日美国》在内各大报刊的头版头条,到休斯敦繁华市中心的巨型电视屏幕,媒体的疯狂造势俨然在向全世界的篮球迷宣称:NBA“姚明时代”的到来!姚明将成为未来的NBA巨星——在这样一片预言与希冀中,我们有理由相信,姚明成为篮球巨星之时也必是其成为广告巨星之日。就像“飞人”乔丹,兼篮球巨星与广告巨星于一身。
“Top pick” Yao Ming landed in the United States, setting off an unprecedented shock wave. From the cover of Sports Illustrated, the nation’s leading sports magazine, to the giant TV screens in Houston’s bustling downtown area, including the headlines of major newspapers such as USA Today, the media’s madness seems to be spreading to basketball fans around the world : NBA “Yao Ming era” coming! Yao Ming will become the NBA superstar of the future - In such a prophecy and hope, we have reason to believe that, when Yao became a basketball superstar, it must also be its advertising superstar day. Like “trapeze” Jordan, and basketball superstar and advertising superstar in one.