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新媒体的迅猛发展带来媒体格局的深刻调整和舆论生态的重大变化,使广播、电视、报纸等传统媒体受到了不同程度的冲击。传统军事广播宣传如何应对新媒体冲击、继续占领主流思想舆论阵地,成为广播媒体人亟需解决的重大课题。中央人民广播电台《国防时空》栏目的实践探索证明,充分发挥自身特色优势、与新媒体深度融合、精细化管理打造军事栏目品牌,是传统军事广播创新发展的必由之路。
The rapid development of new media has brought about profound adjustments in the media landscape and major changes in the ecology of media. This has affected the traditional media such as radio, television and newspapers to varying degrees. How to deal with the impact of new media by traditional military radio propaganda and continue to occupy the mainstream opinion and media positions has become a major issue urgently needed by radio media people. The practice and exploration conducted by the Central People’s Broadcasting Station under the section entitled “National Defense Time and Space” proves that giving full play to its own characteristics and strengths, deeply integrating with new media, and carefully managing and building the brand of military columns are the only way for the innovation and development of traditional military broadcasting.