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近两年来,电视传媒面临着广告创收减速、收视份额减少、市场饱和、频道竞争加剧和产业利润水平下滑、经济运行风险加大等问题,多年来一直坚持着的频道发展战略遭遇到事业进一步扩张的瓶颈。2006年1月,中共中央、国务院出台《关于深化文化体制改革的若干意见》(以下简称《意见》
Over the past two years, the television media has been facing problems of slowing revenue growth, declining share of viewing, market saturation, increasing channel competition, declining industrial profit margins and increasing risks in economic operation. The channel development strategy that has been adhering to over the years has encountered further expansion in its cause Bottleneck In January 2006, the CPC Central Committee and the State Council issued “Several Opinions on Deepening the Reform of the Cultural System” (hereinafter referred to as the “Opinions”